![]() She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary.ĭrucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a rereading of their critical and theoretical writings. In The Visible Word, Johanna Drucker shows how later art criticism has distorted our understanding of such works. ![]() Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature.
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